The Ad Operations Specialist plays a key role in the functioning of the ad operations group. You will be responsible for the day-to-day management of client campaigns as well as driving the strategic revenue growth for each account. A typical day will include: providing quality assurance, implementing campaigns, pulling campaign placement reports, and reviewing the status of campaigns in order to optimize their performance. Additionally, you'll troubleshoot and resolve site and advertiser issues, requiring you to handle clients with grace and confidence while working closely with the account management team(s) and other internal departments.
The Digital Operations Specialist is expected to understand site ad functionality, including knowledge of all ad products available on our properties. This individual will:
Implement and manage digital and audio advertising campaigns, including direct and programmatic guarantee orders
Monitor delivery of campaign from beginning to end and optimize as needed
Monitor delivery and find ways to optimize based on clients success metrics
Produce weekly reports outlining campaign performance
Meet semi-weekly with the sales team to go over client campaigns and weekly reports
Campaign reporting utilizing analytical and proprietary tools
Performs proactive daily analysis and campaign optimization
Interact with internal as well as external clients including but not limited to coordination and consultation to ensure a successful advertising campaign
Coordinate with internal teams in QA’ing and launching custom campaigns and custom ad units
Follow-up with immediate action & provide concise, timely feedback within the deadlines established
Self-manage tasks/schedule for effective and efficient time management
Troubleshoot targeting issues, resolve any traffic issues, and reconcile discrepancies.
2 years of online ad trafficking experience
Ability to multi-task, and work efficiently within a high-paced changing environment
Experience ad serving tools and order management systems (i.e GAM, Operative, Megaphone, .etc)
Strong organizational and time management skills
Strong analytical and problem skills
Strong written and communication skills
Able to interact comfortably with both clients and other internal departments
An ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
BA/BS preferred or experience in lieu thereof
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Sales Ops/Planning/Support Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 26491