Where am I based?
New York, NY
Who is my manager?
VP, Brand Marketing
The Marketing Manager will be responsible for leading the rollout of brand marketing campaigns for The Wall Street Journal. The goal of this role is to enact meaningful, timely campaigns to the right audience at the right time to drive new audiences to WSJ. This is an influential role that brings together stakeholders from multiple departments and disciplines. She/he/they will be responsible for managing the full-year marketing calendar, developing cross-functional marketing plans and comms grids, overseeing marketing briefs and creative production and being the brand lead for customer insights. This is a highly collaborative role that will interact closely with our creative agency as well as media, engagement and insights teams. The ideal candidate will have 4+ years of experience working in marketing, delivering successful, hardworking campaigns and managing multiple stakeholders to drive results, ideally at a global brand, media business or social platform.
Own the full-year marketing calendar and ensure that the team is strategically aligned and briefing according to proper timelines
Build and manage the relationship with internal and external creative agencies, communicating and tracking priorities and progress across the team
Strong understanding and expertise of campaign marketing, including developing brands through awareness and consideration and leveraging content to drive traffic, acquisition and engagement.
Be a proven expert in brand and campaign planning, who’s able to partner across the business and ensure stakeholders in the membership teams are supported to meet their KPIs. Key partners include media, membership, engagement and creative teams.
Own the marketing relationship with the customer insights and data teams to oversee and communicate key takeaways from brand tracking and campaign reporting.
Oversee creative development, including briefs, feedback and rollout for all campaign assets.
Understand new marketing opportunities, assess customer impacts, and make recommendations to enhance current programs and improve results.
Excellent project manager able to keep teams to a tight deadline and manage stakeholders at all levels across the business.
Motivate and coach direct reports to create best-in-class marketing with a laser focus on driving business results.
Team player with solid judgment and the ability to make decisions in a fast-paced environment.
A minimum of 4 years experience working in marketing, with a focus on briefing, executing and monitoring marketing campaigns
Ability to work with and get buy-in from multiple stakeholders across the business
An interest in news and media, particularly in emerging technologies and trends in the industry
Direct experience working at or with a creative agency is a plus
Excellent verbal and written communication skills
Creative thinker, ability to provide feedback to agencies to produce work in line with an agreed brief and objectives.
Ability to stay calm under pressure and manage workload effectively in a fast-paced environment
College degree (or equivalent), preferably in marketing, communications, or a business discipline.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Sales Group
Non-Union / No clear and likely Internal Candidate (Employee Only) has been identified
Req ID: 29157