Deliver omnichannel engagement campaigns for Barron’s and MarketWatch subscribers to drive reader habit and increase product adoption
Work with teams across the business to support the implementation/enhancement of an automated CRM strategy that engages members across their lifecycle.
Manage an Engagement Associate to ensure campaigns are delivered on time, within budget and maintain WSJ quality standards
Use key data insights to develop and drive marketing strategy and communications.
Represent the customer: advocate for seamless customer journeys, champion the value of membership
Exercise a thorough knowledge of the brand and an ability to balance team goals with overall company objectives.
3-5 years experience working in a marketing role. Media or publishing is a plus.
A bachelor’s degree in marketing, business administration, journalism or communications.
Experience in delivering campaigns that use a variety of marketing channels
A mindset that is curious, data literate and digital first
The ability to work quickly and manage multiple projects efficiently in a fast-paced environment
First-rate communications and writing skills with the ability to present
A passion for and understanding of the Barron’s group brands, customers, and products
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Sales Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 26010